Toyota Prius
Farm To Table Integrated Campaign
The strategy that placed VENZA center stage at farmers markets extended naturally to the launch of the 3rd Generation Prius. The new Prius was a welcome addition in a tour that took place at select farmers markets around the country, and featured prominent local chefs in partnership with local farmers, preparing tastings on the spot. Outreach to each participating chef's customers spread the word about the events, and helped make the campaign so successful that it will be returning for its second year.
Farm To Table Integrated Campaign
The strategy that placed VENZA center stage at farmers markets extended naturally to the launch of the 3rd Generation Prius. The new Prius was a welcome addition in a tour that took place at select farmers markets around the country, and featured prominent local chefs in partnership with local farmers, preparing tastings on the spot. Outreach to each participating chef's customers spread the word about the events, and helped make the campaign so successful that it will be returning for its second year.
COLLATERAL
