We reinvented Snoqualmie Ice Cream’s brand from the ground up to differentiate it from the two heavily marketed leaders and to take advantage of the authentic attributes of Snoqualmie that make it truly the world’s best ice cream.
We had a little fun introducing the new packaging, identity and branding elements with a new site.
Snoqualmie is owned and operated on a totally sustainable farm by a seasoned dairy farmer and ice cream perfectionist, the uncompromising Barry Bettinger. So we tied the new brand to his country location, fanaticism for using only the best ingredients, and passion for sustainable living.
In the summer we held an event to stimulate traffic to Snoqualmie's farm, plant & café, using social media, local buskers and free hot dogs to stimulate traffic. It worked. Retail sales immediately doubled at his café, and customer demand and love is off the charts.
Our local PR activities and social media efforts generated thousands of new fans and customers and demand from retailers. Stories were placed in all major regional media including Seattle Met, Seattle Weekly, The Stranger, The Seattle Times and Evening Magazine.